Public Engagement Initiatives
Goal: To “move the middle” so Vermonters understand that clean energy is necessary, achievable and critical to Vermont’s economy, environment and values.
EAN has completed significant work in creating a Master Frame to underpin clean energy communications in Vermont. This lays the groundwork for developing a long-term communications strategy to “move the middle” and unite Vermonters in prioritizing our transition to renewables and efficiency in Vermont.
EAN is curerntly implementing a five-year strategic plan to gain broad public support for clean energy. This ambitious work will chart new ground and serve as a model for other states in the region and elsewhere across the US.
• Branding: Develop a brand to characterize EAN’s joint communications effort. The brand has been created and is called “Brighter Vermont“. A website has been created and houses fantastic tools and resources.
• Message Development: Using EAN’s “Master Frame,” define specific, sequential messages to “move the middle” towards broad support of a clean energy economy in Vermont.
• Message Delivery: Promote stories of Vermont clean energy champions and a consistent flow of stories about clean energy action, success and challenges to show what is possible and what is needed to meet Vermont’s goals. Create a central website to serve as an information hub for this campaign.
• Metrics: Conduct public opinion research as a basis for message development, to monitor progress and inform our overall clean energy campaign strategy.